27.04.2017 18:07
The formulas have been studied specifically for the professional backstagers, and are extremely simple to use at home and for all kinds of look. The packaging design is Total Black with a white silkscreen seriagraph. These unisex hair products have appealing names, claims and #, and represent the contemporary and futuristic manifesto of a favourite and straight to the point communication for
the wider consumer market.
The Italian style by Orea Malià, the curiosity of the brand, and the attitude to open itself to every aspect of the cultural world - from art to fashion, to design, from movie industry to music - everything is part of this latest creative project, dedicated to a generation that doesn’t love the ordinary, that follows an unconventional look, because has an unconventional soul... a unique experience.